A good data structure makes a difference for users and search engines, and schema markup on your site can do that for you.

Having great content is one part of making SEO work, but getting found is another.

Over 50% of website traffic comes from organic search, and there’s a lot at stake. If you structure it well, you boost your chances of getting found easily.

What is Schema Markup?

Schema markup is specified microdata for structuring your website so search engines can better understand the content on their websites. Schema claims that implementing schema markup can improve your search rankings as it guides the crawlers on what your webpage is about.

Studies have shown that websites with schema markup rank four times higher than sites without it. That’s a significant difference that can greatly impact your business’s profits.

How Does Schema Markup Work?

You add structured data markup to your website’s HTML. It carries additional information about your pages for search engines. You can include things like the type of content on the page, the author’s name, the publication date, etc.

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Schema markup adds a special code to a website. Search engines interpret this data to provide users with more accurate and relevant search results.

Types of Schema Markup

Schema offers a structure for almost all types of web pages. Some of the most common types include:


An article as the markup is suitable for webpages exclusively featuring an article, a news story or a blog post. It helps search engines parse the content and display relevant information, like the author and the date published.


Adding the event markup to your website includes the details and schedule of an event, including the time, date, location, and audience. Users can easily find relevant events through search engines.


The FAQ markup type allows you to format your frequently asked questions and answers in a more easily understood way by the crawlers. It improves your chances of including rich snippets in Google search results.

Local Business

The local business markup has information about a physical establishment, like the business’s name, address, and phone number. It shows up in local search results.


Recipe markup is a type of structured data that contains information about a recipe, including ingredients, preparation instructions, and cooking times. It enables search engines to display these details as rich snippets in their search results. Users can instantly find and prepare the recipe they’re searching for.

Review Snippet

If you’d like to display ratings and reviews from customers on your website, the review snippet schema can help. This markup type specifies the rating criteria and the reviewers’ feedback, which search engines can display as rich snippets in search results.

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It can boost the visibility of your video content in search results and increase its chances of being watched.

Is Schema a Ranking Factor for Google?

Google has confirmed that they use structured data as a ranking factor. Although it’s not a direct ranking factor like backlinks or content, schema markup can still indirectly impact your search engine rankings by helping Google understand the relevance and context of your pages.

There are different speculations about Schema, and some SEO experts argue it’s not a direct ranking factor. Nonetheless, it certainly gives you an edge over other players in the business if you’re using it and they’re not.

Benefits of Adding Schema Markup and Structuring Your Site

Why should you bother adding Schema Markup to your website? With Schema Markup, your pages may be eligible for enhanced search features like Rich Snippets, which can lead to higher click-through rates and more traffic.

Click-Through Rate

Schema markup on your website signals search engine results pages to display more pertinent information about your website, resulting in higher click-through rates.

Rich Snippets

It also enables search engines to showcase relevant data such as reviews, ratings, and prices, resulting in better visibility and higher click-through rates in search results.

Saves Time & Effort

You don’t need manual data entry to recognize and structure your website’s data automatically.

Site Navigation

Schema improves website navigation by enabling search engines to recognize your website’s structure. They can quickly get to what they are looking for, and you’ll be there to assist them.

Future-Proofs Your Website

It’s always good to be prepared for future updates as algorithms change. Schema prepares you for future changes in search engine algorithms and makes your website more adaptable and resilient.

Site Authority & Credibility

You signal to Google that your content is credible and authoritative, resulting in higher search engine rankings.

Local SEO

You display accurate information about your location, hours of operation, and contact information to improve your visibility on local searches.

Helps Stay Ahead of Competitors

Implementing schema markup sets your website apart from the competition, providing you with more visibility and competitive advantage.

Insight into User Behavior

Structuring your data can track user behavior to optimize your website for user experience and engagement.

Beyond that, Schema can also improve the user experience on your website. With better context about your content, you can potentially show up for more relevant queries and provide users with more targeted results.

How to Use Schema Markup for Improved SEO and Search Rankings

You can learn to use Schema even if you don’t understand coding. Let’s start with how you can harness schema markup to achieve better SEO outcomes and what you should avoid:

Avoid Spammy Practices

Don’t attempt to maximize Schema marking for false positives or spammy stuff. Google is now harsh-enforcing schema penalties, imposition, and removals.

Choose the proper Format

Locate the appropriate schema types that align with your website’s schema strategy. You may utilize multiple types on a single page.

Define your markup Strategy

Start by outlining the website areas that need schema markups, such as product pages, review sections, or events. Design a schema scheme that fits your business and serves its purpose well.

Monitor Performance

Monitor your schema markup’s effectiveness. It can assist in identifying potential issues to be addressed and provide useful feedback on how to enhance your Schema for better search performance.

Organize Your Data

Organize your marking with appropriate item scoping to avoid clutter and provide an easy-to-read overview of your webpage schema for search engines.

Related: How to Combine Content Marketing and SEO for Optimum Business Growth

Syntax Matters

Use the right syntax, like opening and closing tags, different attributes, and separating values with commas. Identify and fix syntax issues to prevent any errors in your marking.

Use Properties

Properly define schema property values and use them to express the related data with greater precision. Utilizing the appropriate property-value pairs is critical for your Schema’s accuracy.

Verify Data

Perform a marking diagnostic to ensure that all schema markup is supported and recognized by Google. Validate your Schema’s accuracy and detect issues promptly.

Note: Keep up to date with schema.org schemas and prerequisites to ensure you utilize the most up-to-date schemata possible. Your site must satisfy the schema requirements when applying changes.

How to Add Schema Markup in WordPress

WordPress users can quickly add Schema to their site with the help of a good plugin. Here’s how:

  1. Start by installing a Schema Markup Plugin that caters specifically to WordPress.
  2. After installation, configure the plugin according to the data that describes your website’s information.
  3. Get specific with adding Schema Markup to individual pages like your homepage, contact page, and even your ‘About Us’ page.
  4. Before finalizing everything, test your Schema Markup to see if it’s set up correctly and make any necessary changes.

Tips for Implementing Schema Markup on WordPress

Before jumping into schema implementation, ensure that your WordPress website is up-to-snuff with clean, well-organized code to ensure the best chances of success.

Take the time to research which schema types align with your website’s content. There are dozens of schema types available, each with its purpose. Pinpoint which pages or posts on your website would benefit the most from schema markup, focusing on high-traffic areas.

It would be best to use a combination of schema types to provide comprehensive information for search engines. For example, use organization and social media schema on your website’s contact page.

After implementing Schema, use a structured data testing tool to verify your markup is correct and free from errors.

Don’t Be Afraid to Ask for Help: Schema markup can be confusing sometimes, so don’t hesitate to seek guidance from fellow WordPress users or professional developers.


If you’ve ever used an organizer, you’ll understand how Schema can be helpful for users and search engine bots. It makes things easier for everyone, even you.

Structured data on your website gives it context about your content and potentially shows up for more relevant queries. Despite some mixed feedback, there’s no harm in using Schema – it aids your UX and customer journey. On the flip side, you may lose quality traffic if you don’t. So, the decision is yours.