In the world of Search Engine Optimization (SEO), Domain Authority (DA) is a big deal. It’s a measure of how well a website page might rank in search results. Think of DA like a grade that search engines give websites. This grade appears on Search Engine Results Pages (SERPs).

If your website has a high DA score, that’s like getting an ‘A’ from a search engine. It means they trust your site, making your website more likely to pop up first when someone searches for what you offer.

Here’s the good news – you can work on improving this score. Below are nine simple and practical steps you can take to boost your site’s Domain Authority – and by doing so, increase your website’s visibility on search results pages (SERPs).

What is Domain Authority (DA)?

As a website owner, you likely understand the importance of having a solid online presence. One of the critical metrics that can help you gauge your website’s performance is the Domain Authority (DA) score. This score, developed by Moz, predicts how well a website will rank on search engine result pages (SERPs). A higher DA score indicates a greater likelihood of ranking higher on SERPs. In this article, we’ll discuss nine practical tips to help you increase your website’s DA score.

A Domain Authority score ranges from one to 100, with higher scores corresponding to a better ability to rank. DA is calculated by evaluating linking root domains, the number of total links, MozRank, MozTrust, etc., into a single DA score. This score compares and tracks a website’s “ranking strength” over time.

While Domain Authority is not an absolute measure of a website’s SEO success, it is valuable for comparing relative link popularity and SEO strength. Additionally, Domain Authority scores are logarithmic (i.e., each point represents 10x the previous point); it is easier to improve your score when starting from a lower base than to improve your score if you already have a high DA.

Domain Authority can be a helpful metric for tracking SEO progress over time. Here are some ways to improve your website’s DA score:

1. Publish High-Quality Content

The content you publish on your website plays a significant role in determining your DA score. High-quality content that provides value to your audience is more likely to be shared and linked to, which can help boost your website’s authority. Ensure that your content is well-researched, informative, and engaging. Use relevant keywords and meta descriptions to optimize your content for search engines.

2. Optimize Your On-Page SEO

On-page SEO refers to optimizing individual web pages to rank higher on SERPs and earn more relevant traffic. To improve your on-page SEO, ensure your website’s pages have relevant titles, meta descriptions, and header tags. Use relevant keywords throughout your content, but avoid keyword stuffing, which can harm your website’s ranking.

3. Build High-Quality Backlinks

Backlinks are links from other websites that point to your website. High-quality backlinks from authoritative websites can significantly improve your website’s DA score. You can build backlinks by creating high-quality content that other websites will want to link to, guest posting on other websites, and participating in online forums and communities.

4. Improve Your Website’s Loading Speed

A website’s loading speed can impact its DA score. Slow-loading websites are less likely to rank higher on SERPs. To improve your website’s loading speed, optimize your images, reduce the number of plugins and scripts on your website, and use a content delivery network (CDN).

5. Ensure Your Website is Mobile-Friendly

With more and more people accessing the internet through mobile devices, having a mobile-friendly website is crucial. A mobile-friendly website will likely rank higher on SERPs and provide a better user experience. Ensure your website is responsive, has a mobile-friendly design, and loads quickly on mobile devices.

6. Use Social Media to Promote Your Website

Social media platforms can help you reach a wider audience and promote your website. Share your content on social media platforms like Facebook, Twitter, and LinkedIn to attract more visitors to your website. Encourage your followers to share your content, which can help increase your website’s visibility and authority.

7. Monitor Your Website’s Performance

Regularly monitoring your website’s performance can help you identify areas that need improvement. Use tools like Google Analytics to track your website’s traffic, bounce rate, and other metrics. This information can help you optimize your website for better performance and higher DA scores.

8. Fix Broken Links and Errors

Broken links and errors can harm your website’s DA score. Regularly check your website for broken links and fix them promptly. Use tools like Google Search Console to identify and fix errors on your website to improve your website’s performance.

9. Work with a Digital Marketing Agency

Improving your website’s DA score can be challenging, especially if you’re unfamiliar with SEO and digital marketing. Working with a reputable digital marketing agency can help you develop an effective strategy to improve your website’s performance and DA score. Contact us today to learn more about how we can help you achieve your digital marketing goals.

Improving your website’s DA score requires a combination of technical and creative strategies. Following the tips outlined in this article can enhance your website’s performance, attract more visitors, and boost your DA score. Contact us today to learn how we can help you improve your website’s performance and achieve your digital marketing goals.

Improve the website’s loading speed.

Domain Authority is partly based on how quickly your website loads. If your site takes too long to load, it will negatively impact your DA score. To improve your site’s loading speed, consider using a content delivery network (CDN) and optimizing your images.

Having a slow website can be costly. An estimated 1-second delay in page load time can result in a 7% reduction in conversions. That’s why it’s essential to improve your website’s loading speed. Here are some of the methods you can use to achieve this goal-

  • Choose a performance-optimized hosting solution
  • Compress and optimize your images
  • Reduce your redirects
  • Enable browser caching
  • Minify CSS, JavaScript, HTML, and many more.

Publish high-quality content

Domain Authority evaluates the quality of the content on your website. Search tools want to see well-written, informative articles relevant to the searcher’s query. To improve the quality of your content, focus on creating in-depth, keyword-rich articles. Examples are:

  • Reports and studies
  • Breaking news
  • Unique and intriguing Opinions
  • Useful tools and tips
  • Interesting Long-form content
  • Statistical round-ups

Get high-quality backlinks

Domain Authority is partially determined by the number and quality of backlinks pointing to your website. The highest-ranking backlinks come from high-quality and reputable sites. Keep one thing in mind when generating links: Always approach a website with content relevant to your site, which means finding niche-relevant websites.

Here are some link-building strategies that you can try for your website-

  • Guest blogging
  • Building a Broken Link
  • Link Building for Resource Pages
  • Directories
  • Social Sharing

Implement Technical SEO

Technical SEO tasks are basic configuration tasks usually completed before launching a website. It’s a good idea to check your website’s basic configuration as part of routine site maintenance, and those checkpoints include:

  • Sign up for Google Search Console for your website.
  • Create an XML sitemap (and submit it to Google).
  • Examine your robots.txt file. It’s common to prevent Google from crawling your Domain during website development.
  • Check that your website is using HTTPS.
  • Wherever possible, include structured data (schema) information.

Social Media Presence

All search engines use social media marketing; it is essential to use social media marketing to help increase your domain authority. Most companies must create compelling profiles on the most popular social sites, such as Facebook, Twitter, LinkedIn, YouTube, Vimeo, Instagram, Google+, and others. What should you do once you’re on social media websites? You must share the content from your website on social media profiles using the URL, increasing the likelihood of referral traffic from these platforms.

Remove Bad Links

A spam score is a measurement of a website’s spam, and one of the main reasons for an increase in this scoring metric is bad links. Bad links are artificial or low-quality backlinks, preventing domain authority from increasing. There are various types of bad links, and these are some types of backlinks to avoid:

  • Incoming links from an unrelated website
  • A backlink from a low-authority website
  • The link is broken.
  • Links to gambling or adult websites
  • Links to “User-Generated Content” (Forum posting, Blog Commenting, Backlink maker tool)

Backlinks can also be identified using SEO tools such as Ahrefs and UberSuggest and should be removed as early as possible.

Optimize Website for Mobile

Most users surf the internet using mobile devices, and if your site is not mobile-friendly, it will not perform well in SERPs. Use Google’s Mobile-Friendly Test tools to optimize your website for mobile devices to improve your rankings and DA. Here are some pointers for creating a mobile-friendly website:

  • Use responsive website themes or designs.
  • Include images with the proper dimensions.
  • You can use AMP (Accelerated Mobile Pages) to make websites load faster on mobile devices.

On-site SEO

Don’t forget about on-site. Many people overlook the importance of site architecture in their focus on obtaining backlinks. Site architecture and on-site changes are constantly evolving. Best practice guidelines recommend continually researching keywords and then updating pages with relevant content using those target keywords.

Bloggers & Influencers Outreach

Building relationships with bloggers and influencers, such as by writing guest posts, is an excellent link-building strategy. It does not only improve your SEO but also establishes you as an industry expert. Getting high-authority backlinks will gain you Google’s trust, increasing your domain authority. Guest posting will raise brand awareness by driving new visitors to your website and social media channels.

Additionally, use influencer marketing to get featured on lists and round-ups. This is a quick and inexpensive way to get new backlinks to help your SEO efforts. Blogger outreach was instrumental in obtaining 150+ high-authority links in less than eight months.


You can do several things to help quickly grow your domain authority. While some may be easier than others, all of them will help get you one step closer to the top spot. So, what are you waiting for? Get started today! And if you need help, don’t hesitate to contact us. We’d be happy to assist with anything related to SEO or domain authority growth.

If you’re looking for a digital marketing agency to help improve your Domain Authority and overall website performance, you’ve come to the right place. Market Tactics has a proven track record of helping our clients achieve their marketing goals. Our team of experienced professionals is ready to help you take your online performance to the next level. Contact us today to learn more about how we can help you get to the top.