Google Lens is a tool that can be used to scan and interpret the world around you using your smartphone’s camera. You can point your camera at a building and get information about it,or scan a QR code and be taken to a website. Google Lens can also be used to search for products online.
If you are looking for a tool that can help you take your ecommerce business to the next level, you should definitely consider Google Lens. Google Lens is a visual search tool that uses artificial intelligence to identify and provide information about objects that are photographed with a smartphone.
Let’s look into how Google Lens is relevant to the ecommerce industry, and why you should optimize it for maximum returns.
What is Google Lens?
Google Lens is an artificial intelligence-powered tool that provides visual analysis of images and surroundings. It’s designed to work with Google’s Photos and Chrome apps on Android and iOS devices, as well as the Google Assistant. Google Lens uses advanced machine learning to identify objects and extract information from them. This allows users to get information about a specific object just by pointing their phone’s camera at it.
Google Lens was first announced at Google I/O 2017, and it began rolling out to Google Photos and the Google Assistant in 2017. In 2018, Google made Lens available to all Android and iOS devices with the Google Photos app installed. It is also built into some Android smartphones, like the Google Pixel 3.
Things You Can Do with Google Lens
So, what can you do with Google Lens? Here are some of the features users often use:
Get information About an Object
Just point your camera at an object and Lens will tell you what it is. For example, you can point your camera at a flower and Lens will show you the name of the flower, as well as where it’s from and how to care for it.
Translate Text
Lens can translate text from one language to another. Just point your camera at the text and Lens will show you the translation.
Identify Landmarks
It can identify landmarks and give you information about them. Just point your camera at a landmark and Lens will tell you its name, as well as where it’s located and what it’s used for.
Find Products Online
Lens can help you find products online. Just point your camera at a product and Lens will show you where you can buy it. This is an excellent way to appear for the searches when users look it up.
Scan QR Codes
Lens can scan QR codes and give you the information they contain. Just point your camera at a QR code and Lens will show you the information it contains.
Add Events to Calendar
Lens can add events to your calendar. You can point your camera at an event flyer and Lens will add the event to your calendar.
These are just some of the things you can do with Google Lens. As you can see, it’s a powerful tool that can make people’s life easier. That’s where the untapped opportunity lies for ecommerce businesses. Let’s see how you can benefit from it.
How Google Lens Optimization Helps with Ecommerce SEO?
If you’re an ecommerce business, Google Lens can be a powerful tool to help you improve your SEO. So, what are some of the ways that Google Lens can be utilized for ecommerce? Let’s take a look:
Showcase Your Products in Google Lens Results
When someone uses Google Lens to search for a product, your product can come up in the results. This is a great way to get your product in front of potential customers who may not have otherwise found your website.
To ensure that your product appears in Google Lens results, make sure that your product images are high-quality and include relevant keywords in the file name and alt text.
Use Google Lens to Improve Your Product Pages
In addition to product images, you can also use Google Lens to scan barcodes and QR codes on your product pages. This can help you to get more information about a product, including pricing and product descriptions.
You can also use Google Lens to scan customer reviews. This can help you to get an idea of what people are saying about your product and make changes to your product page accordingly.
Improve Your Local SEO with Google Lens
Google Lens can also be used to scan business cards. This information can then be used to improve your local SEO. If you have a brick-and-mortar store, you can use Google Lens to scan your business card and get your store’s address and phone number into the Google My Business listing.
If you don’t have a physical store, you can still use Google Lens to scan business cards and get the contact information for the people who work at your company. This can be used to create a Google My Business listing for your company.
Identify Products
Google Lens can be a great tool for helping customers identify products that they are interested in. For example, let’s say that a customer is at a store and they see a product that they like, but they don’t know what it is. They can take a picture of it with Google Lens and the tool will provide them with information about the product, including the name, price, and where to buy it.
Get More Product Details
In addition to providing basic information about a product, Google Lens can also provide more in-depth details. For example, if a customer is interested in a particular piece of furniture, they can use Google Lens to find out the dimensions, material, and other details. This can be really helpful for customers who are trying to make sure that a product is the right fit for their needs.
Find Similar Products
Another great way to use Google Lens for ecommerce is to find similar products. This can be helpful if a customer is interested in a product but wants to see what other options are available. For example, let’s say that a customer is looking at a particular dress but wants to see if there are any other dresses that are similar. They can take a picture of the dress with Google Lens and the tool will show them a variety of similar dresses.
Ecommerce SEO Best Practices for Google Lens
If you’re an ecommerce business, you may be wondering how you can optimize your site for Google Lens. Here are a few tips:
Use High-Quality Photos
Google Lens relies on visual cues to identify products and landmarks. This means that using high-quality photos is essential for optimizing your ecommerce listings with Google Lens.
Use Descriptive Titles and Descriptions
In addition to photos, Google Lens also uses the text on your product listings to identify products and landmarks. It means that using descriptive titles and descriptions is also important for Optimizing your ecommerce listings with Google Lens.
Use Relevant Keywords
Just as with traditional SEO, using relevant keywords is important for Optimizing your ecommerce listings with Google Lens. By including relevant keywords in your titles and descriptions, you can help Google Lens identify your products more easily.
Optimize Your Product Pages for Mobile
Google Lens is a mobile-first feature, which means that optimizing your product pages for mobile is essential for Optimizing your ecommerce listings with Google Lens. Make sure your product pages are responsive and have a mobile-friendly design.
Regularly Test Your Performance
As with any SEO strategy, it’s important to test to see what works best for your ecommerce store. Try different combinations of photos, titles, descriptions, and keywords to see what helps your product listings show up more often in Google Shopping.
As you can see, there are a number of ways that Google Lens can be used for ecommerce. If you are not using this tool to help grow your business, you are definitely missing out!
Conclusion
Google Lens can be a powerful tool to help you improve your ecommerce SEO. You can use it to optimize your product listings for better visibility in Google Shopping.
By showcase your products in Google Lens results, using Google Lens to improve your product pages, and improving your local SEO with Google Lens, you can reach more potential customers and grow your business.
Contact Market Tactics for Ecommerce Optimization
The biggest challenge that ecommerce businesses face is getting their products in front of the right people. With so many options and outlets available, it can be tough to know where to start.
If you’re looking to take your ecommerce business to the next level, you need to get in touch with Market Tactics! We are a leading ecommerce optimization company that can help you take your online store to new heights.
We specialize in helping businesses increase their traffic, conversions, and overall performance. No matter what your goals are, we can help you achieve them. We have a team of experienced ecommerce experts that know how to get results.
Don’t settle for average results. Contact Market Tactics today and let us show you what we can do!
