Harness the potential of Crowdfunding to bring your startup dream to life and set your venture on a path to success.

The genesis of a groundbreaking technology venture begins with a grand idea, but no matter how innovative it may be, reaching its full potential often requires substantial financial resources. Traditional venture capital funding can be highly competitive and sometimes unfavorable for entrepreneurs. Here’s where the transformative domain of crowdfunding comes in. With platforms like Kickstarter and Indiegogo, yesteryear’s challenges of securing finance can morph into a well-resourced, crowd-backed reality.

Understanding Crowdfunding

Crowdfunding is a method of raising capital through the collective effort of a large pool of individual investors who back your project for a specific reward, financial or non-financial. Unlike traditional business financing models, crowdfunding capitalizes on the vast network of potential ‘small-time’ investors unlocked by social media, blogs, and crowdfunding platforms.

How Crowdfunding Works for Tech Ventures

Technology ventures often disrupt existing paradigms, making them a perfect fit for a crowdfunding approach built on innovative investor connectivity principles, finance democratization, and shared success.

Successful tech projects ranging from virtual reality headsets like Oculus Rift to smartwatches like the Pebble Watch and fully electric vehicles like the Sondors Electric Car have all been funded on Kickstarter.

Case Study: Oculus VR

In 2012, Palmer Luckey launched a Kickstarter campaign for the Oculus Rift, a virtual reality headset. The campaign set an initial funding goal of $250,000. However, the project quickly attracted a large pool of investors, leading to financing of over $2.4 million. The success of their crowdfunding campaign demonstrated the market need for their product. It attracted more high-level investors, helping Oculus VR eventually be bought by Facebook for $2B in 2014.

Case Study: Pebble Technology

Pebble Technology created a smartwatch that could connect to iPhones and Android smartphones. When they launched their crowdfunding campaign on Kickstarter in 2012, they hoped to raise $100,000. The campaign raised a record-breaking $10.26 million, backed by nearly 70,000 funders. The Pebble Watch became a legendary success story of crowdfunding, enabling the creators to confirm the market demand and kickstart mass production.

Key Considerations for Crowdfunding

As you gear up to launch your crowdfunding campaign, you must reflect upon several crucial factors. These considerations will not only shape the strategy and execution of your campaign but also significantly influence its success. Let’s delve into these key aspects that demand your attention before you embark upon your crowdfunding venture.

Choose the Right Platform

Selecting the ideal crowdfunding platform for your venture is crucial for harnessing the full potential of this financing model. Understanding the distinct characteristics and advantages of popular platforms such as Kickstarter, Indiegogo, and GoFundMe can help you make an informed decision. To make the best choice, consider factors such as fee structures, success rates, and the platform’s community of backers.


As a reward-based crowdfunding platform, Kickstarter has garnered widespread recognition for its ability to bring tech products to life. Key considerations include:

  • Fee structure: Kickstarter charges a 5% fee on the total funds raised and payment processing fees (between 3% and 5%).
  • All or nothing: A project must reach or exceed its funding goal before receiving funds. This creates a sense of urgency that can push backers to support your venture.
  • Success rate: Kickstarter has a relatively high success rate, with around 38% of campaigns fully funded.
  • Community: The platform boasts a thriving tech community, making it a popular choice among creators of innovative technology products.

Example: In 2012, Oculus VR started a Kickstarter campaign to bring their consumer-focused virtual reality headset idea into reality, targeting a goal of $250,000. Hundreds of backers rallied, attracted by the promise of accessible and immersive gaming experiences, leading to a total funding of $2.4 million. This marked a strong affirmation of the market demand, positioning Oculus VR in the spotlight of investors and eventually leading to its acquisition by Facebook in 2014 for $2 billion. Today, Oculus Rift is one of the leading virtual reality headsets on the market, underscoring the transformative potential of crowdfunding for technology ventures. Read more about Oculus Rift’s crowdfunding journey.


Indiegogo has emerged as another favorite platform, particularly among tech entrepreneurs. Notable aspects to consider include:

  • Fee structure: Indiegogo charges a 5% fee on the total funds raised and additional payment processing fees (between 2.9% and 3.5%).
  • Flexible funding: Unlike Kickstarter, Indiegogo offers the option to keep the funds raised, even if the project does not meet its funding goal (with additional fees).
  • InDemand: A unique feature that allows successful campaigns to continue raising funds post-campaign.
  • Community: Though not exclusively tech-focused, its diverse community of backers is enthusiastic about innovative projects.

Example: Axent Wear Cat Ear Headphones burst onto the tech scene with a unique wearable audio concept, becoming a viral sensation. The creators turned to Indiegogo in 2014, seeking $250,000 to fund the production of their eye-catching cat-ear-shaped headphones, which featured built-in LED lights and external speakers. The distinctive and captivating design resonated with thousands of backers, propelling the campaign to raise an impressive $3.4 million in funds. This successful Indiegogo campaign not only helped bring the Axent Wear Cat Ear Headphones to market but also demonstrated the power of crowdfunding in transforming ambitious tech ideas into reality. Read more about Axent Wear Cat Ear Headphones Crowdfunding here.


While GoFundMe is popular for personal funding purposes, it has also gained traction for certain types of tech projects. Key factors to keep in mind are:

  • Fee structure: GoFundMe charges a 2.9% fee plus $0.30 per donation, with no additional platform fee.
  • Flexible funding: GoFundMe allows entrepreneurs to keep all funds raised, regardless of the campaign’s success.
  • Community: The platform’s community mainly comprises people interested in supporting personal causes, making it a good fit for community-driven tech projects.

Example: Code.org, a renowned non-profit dedicated to expanding access to computer science and increasing participation by women and underrepresented youth, utilized the power of crowdfunding via GoFundMe to fuel its mission. To bridge the digital divide, they appealed to the public for funds to continue creating valuable, high-quality programming resources accessible to all. Their story resonated with many, driving an outpouring of support that led to the organization raising over $5 million on GoFundMe. Today, they stand as a testament to the power of public support, demonstrating how crowdfunding can significantly propel non-profit initiatives focused on inclusive technology education.

Taking the time to research and evaluate your options while focusing on variables like fee structures, success rates, and the nature of the platform’s community can help ensure that you select the right crowdfunding platform to support the launch and growth of your technology venture.

Set Realistic Funding Goals

The first step on your crowdfunding journey is to pinpoint the least amount of capital necessary to transform your project into a reality. This involves carefully analyzing budgetary needs, considering everything from production costs to marketing expenditures. Once determined, juxtapose this bottom limit with your campaign’s engaging yet attainable financial objective. Setting a realistic and sensible funding goal stimulates potential backers and helps sustain enthusiasm and drive during the campaign. By keeping the momentum alive, you have a higher chance of realizing your financial target and your project’s success.

Craft Compelling Rewards

Defining your target and rewards: Before launching a crowdfunding campaign, it’s essential to determine how much capital you need to raise and what rewards you can offer your backers. Establishing a realistic funding goal is critical to ensuring success, as it directly influences the scope and viability of your project. In addition, your rewards are tangible incentives for potential supporters who share your vision.

To illustrate, consider a range of potential rewards that might accompany different funding tiers:

  • A personalized thank-you note could be offered for smaller contributions, demonstrating appreciation for every backer’s support.
  • A limited edition early-bird version or a pre-order of your product, often discounted, might be attractive to people who want exclusive access.
  • Bundling different products or services into special packages can create unique reward experiences for mid-tier backers.
  • Offering high-tier backers the opportunity for personalized meetings, workshops, or consultations can present a more immersive engagement with your project.
  • In some scenarios—for example, equity crowdfunding—investor backers could be rewarded with equity in your company, aligning their financial interests with the success of your venture.

By carefully selecting rewards that reflect the value of each level of funding and providing backers with a tangible connection to your project, you can significantly increase the chances of a successful crowdfunding campaign.

Create a Compelling Pitch

The success of your crowdfunding campaign significantly hinges on the strength of your pitch. It’s essential to construct a compelling story that clearly articulates your startup’s mission, unique attributes, and the advantages it offers. This narrative should resonate with potential backers, striking a chord with their values, interests, or needs. A well-crafted pitch grabs attention and inspires your audience to become a part of your startup’s journey by extending their financial support. Remember, an enthralling presentation is the key to cultivating interest and winning endorsement from potential backers.

Engage your Audience

An outstanding crowdfunding campaign is built on more than just a brilliant concept. It demands a combination of compelling storytelling, strategic communication with backers, and creative marketing initiatives.

For instance, compelling storytelling brings your idea to life, arouses interest, and establishes an emotional connection with potential backers. A prime example of this would be the Kickstarter campaign for the Exploding Kittens card game, which captivated audiences with its clever humor and eccentric art.

Regular communication with your backers is another crucial aspect. Backers appreciate staying informed about campaign progress, upcoming milestones, setbacks, and next steps. The Coolest Cooler Kickstarter campaign is an example where, despite initial success, communication gaps later led to backers’ dissatisfaction.

Building a Strong Social Media Presence

Social media platforms can amplify your campaign’s visibility and ignite interest among potential backers. For instance, you could leverage Instagram’s visual appeal to showcase your product in action or use Twitter for quick updates and engaging in conversations around your campaign.

Start by identifying platforms where your target audience is most active. Tailor your content to cater to these platforms and their audience. This could range from blog posts, progress snapshots, and video teasers to AMA (Ask Me Anything) sessions or live project demonstrations.

Consistently engage your audience by sharing regular updates, celebrating milestones, and spotlighting behind-the-scenes stories. For example, share a sneak peek at your product development process on LinkedIn or celebrate funding milestones with your Facebook community. Encourage audience interaction and include calls-to-action, inviting followers to share your content, support your campaign, or provide feedback.

Develop a Comprehensive Marketing Strategy

Implement targeted marketing efforts to promote your campaign and reach a wider audience. This could include press releases, email campaigns, influencer collaborations, and paid advertising. Engage your audience to maximize your campaign’s success.

With these ingredients, your crowdfunding campaign can resonate with potential backers and increase the likelihood of achieving your funding goals.

From Idea to Impact: Realizing the potential of crowdfunding in advancing technology.

With the power of crowdfunding by your side, you’re no longer reliant on traditional, often restrictive, funding avenues. Leveraging this new financial tool, you can pilot your tech venture across a trajectory of rising success. From validating your product to scaling your operation, you can engage directly with your customer base and foster a genuinely consumer-driven product environment. As such, crowdfunding has democratized financing and championed a more inclusive and participatory era of technology entrepreneurship. Harness its potential to springboard your innovation into the realm of market dominance.

Harnessing the transformative power of crowdfunding can feel like an overwhelming task without the right guidance. With a trusted partner like Market Tactics, you’re empowered to navigate this path effectively. We offer expert advice and services tailored to propel your crowdfunding campaign to success. Contact us to discuss your vision and learn how we can help amplify your tech venture.