We all know that Google is the dominating force in the search engine marketing industry. It’s almost not fair to call it an industry, as search marketing is more like a fact of life at this point. So, how do you rank your website higher than your competitors without spending millions of dollars? Well, believe it or not, there are ways to effectively outrank other websites on Google without spending a big budget on SEO or SEM.
This article has simple but comprehensive tips for dominating search engine results pages (SERPs). We will discuss everything from keyword research to on-page optimization, from off-site SEO strategies like link building through guest posting and social media promotion to paid advertising tactics like AdWords and Facebook Ads for boosting your site’s rankings. By following these tips over time, and ideally working with a professional, you’ll see results sooner rather than later!
Get the basics right.
Have a good website with unique and valuable content.
Make your site easy to navigate.
Make sure your site is fast, not just for people but for Google’s bots! (Google says it takes about 500 ms for them to rank a page.)
Use a sitemap. If you want Google to know what’s on your site, provide them with a sitemap. This XML file lists all the pages on your site and provides additional information about each one (such as how often it’s updated).
Before you begin, it’s essential to do your research.
Look at what your competitors are doing and see if there are any opportunities for improvement. Are they using a lot of duplicate content? Are they ranking for keywords that you want to rank for? If so, how can you beat them?
Research target markets
Find out what keywords people in the target market are searching for and how often these terms are searched by looking at keyword tools such as SEMrush or Moz’s Keyword Explorer tool (which is free!). This way, when someone searches for “how do I create an infographic” or something similar, we know precisely what content will rank well in Google search results pages (SERPs).
Research Active Content
Research the type of content created by other companies/sites within our industry/niche area; this will help us understand which topics interest people most – giving us a head start when creating new blog posts!
Conduct keyword research to gain insights on effectively targeting your audience.
Keyword research is one of the most essential parts of SEO and SEM. It’s also one of the most confusing since there are many ways to approach it.
The first step in doing keyword research effectively is knowing how much you need to do based on your current audience’s understanding. If you have a long list of potential keywords that could apply to your business or product, then it makes sense to spend more time researching them than if all you know is that people search for “marketing” every month (and probably don’t know what they want).
You should also make sure that any keywords chosen make sense for people who will read your content–it’s not enough just because someone searches for something; there needs to be real value in targeting those queries, too!
1. Optimize for long-tail search queries.
Long-tail keywords are more specific and often easier to rank for just because they are more specific. They’re also more likely to convert, so you can save money on your PPC campaigns by targeting long-tail keywords instead of broad ones. In fact, according to a recent Moz study:
“The top 10% of organic search results receive over 50% of clicks.”
“The top 5% of organic search results receive over 75% of clicks.”
The bottom line is that you should use long-tail keywords in your PPC campaigns. But how do you find the best ones? And how can you use them effectively to increase conversions and lower costs per click?
To find the best long-tail keywords for your PPC campaigns, you need a tool to quickly identify the most relevant and popular long-tail queries. This way, you can create highly targeted ad groups to drive more conversions and lower costs per click.
Enter Google’s Keyword Planner. It’s a free tool that shows you the search volume, competition for your target keywords, and suggestions for similar terms with lower competition. Since Google owns it, it has access to all of the data in its database—including search queries that users have entered into the search bar over time.
This means you can use the Keyword Planner to find popular long-tail keywords your competitors aren’t using. And if you’re looking for a tool to help you dive into the data and find those hidden gems, look no further than Long Tail Pro. It’s one of the best keyword research tools because it uses advanced algorithms to show you precisely what people are searching for—including those juicy long-tail terms that most PPC marketers overlook.
2. Create unique value for users in your content.
Creating unique value for users in your content is the most important thing you can do to improve your website’s search engine rankings. The best way to create unique value is by providing helpful, entertaining, and informative information no one else offers.
Ensure your writing is well-written, clear, and concise so people want to read it! If there’s too much clutter on the page (lots of images or links), then Google will see this as a sign that there isn’t enough valuable content and won’t rank it highly in SERPs.*
Use keywords wisely when writing articles – don’t just stuff them into paragraphs randomly because they’ll look unnatural when read by humans. When using keywords, make sure they are placed naturally throughout the text without being obvious.
3. Focus on the local market.
Local SEO is a great way to get better rankings in Google search results and find new customers. It’s also an excellent way to get more social media exposure and traffic from mobile users. When you’re trying to build a business, there’s nothing more important than getting your name out there–and local SEO can help you do just that!
4. Optimize with Schema markup.
If you’re unfamiliar with Schema markup, it’s a unique code that tells Google what your page is about. It can be used to improve how search engines display information on a page and make it easier to understand what kind of content you have on your site. For example, if you have an article about cats and dogs (like this one), then using schema would tell Google that this article contains both “cats” and “dogs.”
Get to know Google’s Knowledge Graph.
The Google Knowledge Graph is a database of information that can be accessed through search results. It’s also known as “rich snippets” because it provides additional information about a website, including contact details, reviews, ratings, and images of the company’s logo.
When you optimize your website for this type of rich snippet, you’ll see an increase in traffic and conversions because users can get answers to their questions right away without having to click on links or read long content pages.
How to optimize for the Knowledge Graph
In today’s digital age, search engines have become an integral part of our lives. Among them, Google stands at the forefront, constantly evolving to provide users with the most relevant and accurate information. One of Google’s key innovations is the Knowledge Graph. This powerful tool aims to enhance search results by providing instant answers and curated information on a wide range of topics. As a website owner or marketer, optimizing for Google’s Knowledge Graph can significantly boost your online visibility and connect you with your target audience more effectively. Here are some strategies to help you unleash the potential of this remarkable feature.
- Create Structured Data Markup: To increase your chances of appearing in the Knowledge Graph, you need to provide Google with the necessary information about your business or website. This can be done by implementing structured data markup, such as Schema.org, on your web pages. By marking up your content with specific tags, you enable search engines to understand and categorize your information accurately.
- Optimize Your Brand’s Online Presence: Google’s Knowledge Graph often includes information about notable entities, including businesses, organizations, and individuals. To optimize for the Knowledge Graph, ensure your brand’s online presence is comprehensive and up-to-date. This includes claiming and optimizing your Google My Business profile, creating and maintaining social media profiles, and consistently updating your website with relevant and authoritative content.
- Focus on Relevant and High-Quality Content: Content is king and plays a crucial role in determining your visibility in the Knowledge Graph. Create content that is informative, well-researched, and relevant to your target audience. Structure your content in a way that provides clear answers to commonly asked questions related to your industry or niche. This increases the likelihood of your content being featured in the Knowledge Graph.
- Utilize Structured Data for FAQs: Frequently Asked Questions (FAQs) are an excellent way to provide concise and relevant information to your audience. Implement structured data markup for your FAQs to increase the chances of Google featuring them in the Knowledge Graph. This not only enhances your visibility but also positions you as a trusted and authoritative source of information.
- Optimize for Featured Snippets: Featured snippets are concise summaries that appear at the top of search results, often sourced from the Knowledge Graph. To optimize for featured snippets, identify common queries related to your industry and create content that directly answers those questions. Use headings, bullet points, and concise paragraphs to structure your content in a way that is easily scannable by search engines.
- Encourage User-generated Content: User-generated content, such as reviews, ratings, and testimonials, can play a significant role in enhancing your visibility in the Knowledge Graph. Encourage your customers or audience to leave reviews or feedback on various platforms. Positive reviews and ratings can increase your chances of appearing in the Knowledge Graph and boost your online reputation.
Optimizing for Google’s Knowledge Graph can give your brand a competitive edge in the search engine rankings. By implementing structured data markup, focusing on high-quality content, and optimizing your online presence, you can increase your visibility and connect with your ideal audience more meaningfully and effectively. Embrace these strategies and unleash the full potential of the Knowledge Graph for your business.
Reduce bounce rates with smart CTAs and navigation.
As a website owner, it’s essential to know how your bounce rate is performing. Bounce rate is the percentage of visitors who visit one page on your site and then leave. It’s not uncommon for businesses to see high bounce rates–especially if they’re new or have yet to establish themselves in their industry.
Bounce rates don’t always indicate that something is wrong with your website; they can also mean that you’ve done an excellent job providing value and keeping people engaged with what they came for (more on this later). However, if you want more people to stick around longer, there are some things you can do:
Ensure all CTAs are visible throughout the site so users can easily find them when needed (e.g., when looking for contact info).
Use precise language that appeals directly to customers’ needs and interests; this will also help keep them engaged!
Add a vital element of social proof to your site.
Social proof is a powerful tool for enhancing your brand and increasing conversions. It’s the idea that people are more likely to buy from or trust a business if they see that others have done so already.
Social proof can come in multiple forms: testimonials, reviews, case studies, customer logos, and other visual elements on your site that show off your happy customers. While social media outlets like Facebook and Twitter are great places to collect this type of data (you can even create custom audiences based on people who have liked/followed/shared content related to yours), there are also plenty of ways to add social proof directly onto landing pages–and even into product descriptions! For example:
Add text links at the bottom of each page directing users to their favorite social media profiles with calls-to-action like “Find us on Facebook” or “Follow us on Twitter.”
Create review boxes within product descriptions by asking customers how they found out about you (e.g., Google search) and what made them want to buy from you rather than another company offering similar services/products.
Make sure your content is mobile-friendly.
You have worked hard to create a user-friendly and visually appealing website. However, none of that matters if your content isn’t readable on mobile devices. Your site could be the best in the world, but if people can’t read it on their phones or tablets, they’ll bounce right off your site and go somewhere else and won’t come back!
Make sure your content is readable using short sentences and paragraphs that are easily digestible on smaller screens. Keep images small enough so they don’t take up too much space either; this will help users load pages faster and keep their attention from wandering elsewhere while waiting for large images to load (which could mean lost sales).
Be consistent and follow a schedule.
The most important thing you can do to improve your SERP ranking is to be consistent and follow a schedule. If you publish new content consistently, it will help boost your website’s overall authority in Google’s eyes.
The more often users see fresh content from your site, the more likely they are to visit again in the future–and this makes them more likely to click through from search results as well! In addition, fresh content gives off an impression of being active within the industry (another one of Google’s ranking factors).
You should publish across multiple channels: social media posts, blog posts, emails sent out through email marketing software like MailChimp or Constant Contact, etc., all while keeping in mind what types of keywords those channels target so that each piece matches up with its intended audience based on where they find themselves looking for information online at any given moment (e-commerce sites might want different kinds than news sites).
Work with an experienced agency that has a proven track record.
Working with an agency that has a track record of success is one of the best ways to ensure the longevity of your SEO and SEM efforts. Why? Because it allows you to rest assured that everything will be done according to plan and there won’t be any surprises along the way.
You want to work with a company that understands how Google works and knows how their clients’ businesses operate. This knowledge is essential for effective optimization strategies–and it can only come from someone who has worked closely with many different companies over time.
Final Thoughts on Achieving Dominance in SERPs
Achieving success with SERPs can be challenging, but by implementing these helpful tips and dedicating the necessary effort, you can position yourself to surpass your competitors. The best part is that none of these strategies require a degree in rocket science. They require research and planning before starting. So don’t wait any longer – start crushing today!