ChatGPT is freely available to the public a few weeks ago, and it’s been making a real splash in the online world. It’s a revolutionary technology trained to learn what humans mean when they ask a question and create meaningful responses.
The impact of this buzzy conversational artificial intelligence chatbot is so immense, ChatGPT is said to rival Google, causing the tech giant to issue a code red.
Why is ChatbotGPT free? Well, the clever team at OpenAI believes this will allow the system to learn from real-world use. And it gets better with every use, so users are only making it more intelligent – and its potential continues to grow at a supersonic speed.
The emerging technology is so promising Microsoft is in talks to invest an additional $10 Billion in the company. That’s in addition to the $3 Billion invested since 2019. This indicates the tech innovators’ determination to be on the leading edge of this decade’s hottest technology.
But is this emerging tech going to replace Google, as the buzz claims? Keep reading, and you’ll find everything you need to know about ChatGPT’s impact on the online marketing world.
What is ChatGPT, and How Does This Thing Work?
ChatGPT, Generative Pre-trained Transformer, is a revolutionary new AI of direct machine learning that supersedes every other natural language AI that ever existed.
With ChatGPT, you can interact with the program directly through messaging and receive personalized messages in response. This direct interaction allows you to shape the ChatGPT program’s output while offering more personalized and efficient results than other machine learning models.
ChatGPT is built on the GPT-3 framework but with specific adaptations to better suit the use of conversations. ChatGPT allows for more intelligent, more personalized conversations and responses by using a messaging platform instead of a traditional text-based input.
For example, ChatGPT will remember topics you’ve spoken about previously and use that context to inform its responses. This powerful conversational memory enables ChatGPT to have fluid conversations with its users and continue learning with each input.
How Does ChatGPT Work?
ChatGPT utilizes Natural Language Processing (NLP) technology. You input a message into the ChatGPT platform, which is routed through a series of NLP algorithms and processes. That helps pre-process the data and analyze the meaning behind your message. After that, the data moves on to a generative transformer, identifying the appropriate response.
Finally, this magical tool generates an intelligent response and sends it back to the user, who can respond again.
The more interactions you have with ChatGPT, the better it will understand your words and context. In other words, the response will get more personal and accurate as time goes on.
Google’s Code Red with the Launch of ChatGPT
Google quickly issued the dreaded code red, an emergency response to the advent and rise of this AI bot. The company is rapidly dedicating resources to building its own AI products. It led to exploring some limitations of the AI chatbot, such as inaccurate information and the lack of real-time information processing – which we’ll later explore in this post.
Will ChatGPT Replace Google?
Tech-savvy individuals are pondering whether ChatGPT will replace Google, considering the impressive capabilities of GPT and its potential to disrupt existing search engines. However, the two platforms are quite different in nature and application. ChatGPT will probably NOT replace Google but will interact with search engines in innovative new ways.
While ChatGPT can learn user preferences and language patterns, it doesn’t provide analytical search data as Google can.
Google can provide reliable analytical data and trends by incorporating its crawling and indexing ability, which gives it the upper hand in web searches.
Additionally, ChatGPT doesn’t supply the intuitive user experience we expect from Google. Its user interface is in its early stages of development, and users need to learn how to converse with a chatbot to get search engine results.
ChatGPT has a big advantage over Google in its potential to provide personal assistant services. It learns from each interaction and can provide personalized advice and recommendations. Google is focused on providing analytical search data.
How Marketers are Using ChatGPT for SEO & Digital Marketing
From idea generation to complete social media content plans, digital marketers are eager to leverage ChatGPT. But can we really use a machine to create effective marketing conversations?
To answer that question, we decided to dig deeper and explore ChatGPT ourselves with various prompts.
Here are the results!
Using ChatGPT for Keyword Research
We asked the AI chatbot to conduct keyword research on a generic, competitive, high-volume keyword, “Buy Dog Food” (we really like dogs around here), and develop variations that can be used.
Here’s what it gave us:
That’s impressive! It’s smart enough to understand the intent of the keyword and come up with excellent suggestions.
But how helpful is that? Let’s break it down:
- Intelligence: An average marketing professional generally comes up with these variations anyway.
- Accuracy: Unfortunately, there’s no way to cross-check and tell if the suggested keywords are receiving high search volume. Unlike a dedicated keyword research tool, ChatGPT can’t provide numbers, which is usually the basis of decision-making when it comes to keyword research.
So, we decided to go further and request the corresponding search volume and competition. Here’s what we got:
Now that makes sense! Unlike what many use case scenarios and tutorials you may find online would tell you, there are certain limits to how useful this type of application really is.
Yes, you may develop some keyword ideas around a topic slightly faster, but analyzing a keyword using this bot is far-fetched.
Also, if you think about it, your competitors probably use exactly the same keywords suggested by ChatGPT. So, you still don’t have an edge. You’ll be up against several others trying to compete for the same keywords.
Leveraging ChatGPT for SEO Content Creation
This one is probably the most innovative and beneficial applications for the tool. Creating SEO content is a lot of work, especially if you struggle to find the right talent.
Can you create SEO content with ChatGPT? Well, apparently, you can. But is it actually worth it? Let’s see how it works in real-time.
So, we requested our brainy assistant to write a short blog post on SEO for us, and here’s the outcome:
It didn’t take more than 10 seconds for the bot to come up with that much content. Isn’t that brilliant? Not really.
Let’s peel off the several layers to what’s wrong with this.
Google Considers AI-Generated Content Spam
Last year, Google revealed that AI-generated content is against their webmaster guidelines. The question is, can Google know if the content is AI-generated?
Yes, Google’s smart algorithms can detect AI-generated content and consequently penalize you for it. Marketers should avoid creating webpage copy, blog posts, or any other SEO content using AI. You can, however, safely use it to create landing page copies for PPC campaigns and social media content for your business.
Generates the Same Results Over and Over
We also noticed something interesting and strange. While ChatGPT might generate satisfying answers, it repeatedly exhibits the same message. Sometimes, even the vocabulary is the same.
Don’t worry; your SEO competitors are likely having the same issue. When ChatGPT is given the same input repeatedly – even with a little variation – it tends to churn out the same verbiage. It’s a bit like a conversation with a broken record, and that’s not exactly helpful.
So, if you’re asking for some text on a particular topic, say SEO, and many other people are doing the same. It will always be plagiarized.
ChatGPT’s AI Content Patterns, Structure, and Formation are Recognizable
If you closely look into the result above, you’ll probably notice repeated and unique patterns and variations between the different words. It’s easy to get stuck into the same rhythm and cadence with your content.
Powerful algorithms can use millions of iterations to accurately guess which word sequences AI would produce compared to humans. Even if the patterns are not noticeable to humans, they’ll still identify them. AI is smarter than humans already – remember?
ChatGPT Results May Soon Be Watermarked
It looks like this chatbot’s future is about to get more traceable, as ChatGPT results may soon be watermarked.
Watermarking technology is used to digitally fingerprint a dataset, making it easy to identify who created a given file or information. A ChatGPT result could be marked, making it detectable.
Watermarking techniques can effectively prevent plagiarism and protect intellectual property.
Beyond that, it could be used as an organizational measure to keep track of all the conversations being generated.
Your Social Media Content Strategy with ChatGPT
Don’t give up hope. While our last two experiments seemed a bit discouraging, we didn’t stop there. We found a silver lining. What you can effectively do with ChatGPT is to create an effective social media content plan.
We did that in our experiment, and the results were mind-blowing!
This time, we asked for a social media content plan for an e-commerce cosmetic brand.
Now that’s utterly amazing! We even asked ChatGPT to create a table with a schedule, timeline, and actionable steps. The results were even more impressive:
That looks like a plan! The possibilities for generating ideas unique to your business or product are endless.
You can create intriguing visuals and engaging conversations or just keep your audience interested. You also get extensive customization features to tailor your content according to your messaging goals.
Creating Scripts to Improve Site SEO
Are you struggling with slower site speeds? Ask your personal coder to write a script to reduce your pages’ wait and response time while providing an interactive experience.
We did that, and it came up with this lazy load script to improve SEO:
Obviously, the code will need some tweaking before putting it to use. Still, it can save valuable time writing the code from scratch.
Generating Ideas for FAQs
We also used ChatGPT to quickly generate FAQs based on text or content input, and it worked like a charm!
You can always modify your query with greater detail if you’re not happy with a generic response. The key is to ask your questions in a way that helps the AI fully understand your purpose.
Creating Compelling Headings and Titles
This state-of-the-art artificial intelligence system can generate creative and attention-grabbing titles in a fraction of the time it takes human writers.
Forget coming up with boring titles and puns – ChatGPT’s AI will do it for you! We tested it, and it worked.
It’s always nice to come up with different options and better ways to curate your titles that appeal to your audience the most.
Craft Compelling CTAs with ChatGPT
Crafting compelling calls to action (CTAs) for our business can be a hassle. We noticed that ChatGPT would recognize and understand user intent, allowing you to create CTAs that suit their needs and expectations, providing for a much smoother sales funnel.
You can also use ChatGPT for A/B testing to discover which of your CTAs are resonating best with your target audience.
We can also customize your query to target your market segments. For example, we tried and came up with different CTAs based on behavioral data and customer interests, so the right offer goes to the right people.
Create Captivating Email Copies for Marketing
ChatGPT’s powerful natural language processing technology can research market trends and relevant topics.
It will craft exceptionally personalized emails that exclusively use your client’s pain points and offer your solutions. How cool is that?
You see, the possibilities only end with your imagination. ChatGPT is quite a bold step forward for digital marketers looking to improve their campaigns.
Limitations of ChatGPT
Though it can produce impressive results for many tasks, ChatGPT has limitations.
It’s Never 100% Accurate
ChatGPT may be the new exciting trend in conversational intelligence, but let’s face it… it’s not always 100% accurate.
All the bells and whistles are yet to make ChatGPT perfectly accurate, especially regarding the latest information on current events.
It may be able to mimic conversation, but it often gets tripped up on little details and nuances.
No Real-time Information
The AI bot currently uses data from 2021, so you can’t expect it to answer your queries as effectively as Google.
Here’s an example:
We asked ChatGPT to tell us about the weather conditions in San Francisco, a query similar to the one Google would immediately solve.
ChatGPT May Have Its Own Biases
As with any AI technology, ChatGPT has its own built-in biases, which can be challenging for users to navigate.
Take, for example, ChatGPT’s response when asked about gender roles. Through training, the AI has been taught to respond to questions about gender roles following the traditional gender norms of the society it was trained in.
It can lead to conversations reinforcing stereotypes, such as ChatGPT saying that “men should be the breadwinners in a family” when asked about gender roles.
Not surprisingly, ChatGPT has sparked debate over its potential to spread biases, even though it was trained on a dataset that doesn’t reflect the whole population.
Fortunately, the biases built into the AI can be adjusted to reflect real-world conversations’ diversity better.
Limited Contextual Understanding and Generic Statements
ChatGPT’s ability to understand context is fairly limited. Since it is trained on a large data set, it cannot draw on previous knowledge or context.
For example, if we ask ChatGPT what a treehouse is, it will give us an answer like “A treehouse is a small shelter installed in the tree, often used as a playhouse for children.”
However, we tried asking it about the advantages of building a treehouse. ChatGPT would respond with a generic statement about the benefits of trees or something unrelated.
It’s safe to assume that ChatGPT cannot understand the context of the conversation, having missed the first prompt about what a treehouse is.
Data Accuracy and Fact Checking
ChatGPT can also produce inaccurate data by replicating outdated or wrong information without realizing its inaccuracy.
It can result in incorrect information being generated when the AI is used for market intelligence or other applications where accuracy is important.
Our Concluding Thoughts
ChatGPT is an effective tool for many natural language processing tasks. The technology is very early-stage, and some limitations are to be expected. The chatbot-generated humdrum never failed to impress us as an exciting avenue to create targeted campaigns and increase customer retention.
To make ChatGPT more effective and reliable, AI researchers are developing techniques to increase accuracy, diversify responses, and strengthen the platform.
As its popularity continues to grow and more people become familiar with the technology, the company is considering different ways to monetize the tool. They’re expecting to generate $1 billion in revenue by 2024.
Is this AI neural network, which is trained on a massive body of online text to to generate human-sounding responses, the next big thing? That may be the equivalent of asking if the internet would impact how we communicate and work in the 1990s. The impact will likely be massive and affect our daily lives in ways we have yet to imagine. For today, we are learning to speak to ChatGPT, and feeling wonder, delight, and surprise at what it speaks back.
