Promoting your business on social media is all about standing out from the crowd. Countless companies are vying for attention on platforms like Facebook, Twitter, and Instagram. There are over 4.6 billion social media users around the world, but it can still be challenging to make your voice heard.
But you can always do some exciting things to generate more clients via social media. Here are our top tips:
Be The First to Reach Out
Getting noticed on social media has a lot to do with being the first to reach out to potential clients. For example, if you see someone chatting about your industry on Twitter, reach out and introduce yourself. Engage with them in a conversation and let them know you’re there.
Social media is all about building relationships. If you show interest in engaging with someone rather than just selling to them, you’ll be more likely to earn their business.
Don’t Fall into the Sales Trap
Building relationships is challenging when everyone who contacts you is looking to buy something, so you should avoid constantly releasing content that promotes your products and services. Instead of falling into the sales trap, find the right balance between educational and promotional content to engage your followers and keep things fresh.
Educational content can be helpful tips, how-tos, information about upcoming events, or anything else that’s helpful to your audience. Promotional content includes upcoming sales, product promotions, or brand-specific content.
Engage With Your Followers
You need to be engaging with your followers if you want to generate more clients. Respond to comments and questions, tweet at and retweet other users, and post interesting content. By engaging with others and connecting on a deeper level, you’ll be able to get to know your audience and build your brand’s reputation.
Your followers look up to you. They want you to be a who knows their stuff. If you don’t respond to questions or ask your followers questions, you’ll lose their engagement. Once you’ve generated engagement from your followers, you’ll be able to generate leads from your social media presence.
Evolve Your Niche
If you’re in a competitive industry, consider evolving your niche. Find a way to make an impression and be different. This will make you more noticeable and memorable to potential clients. Find out more about finding and expanding your niche with our article Easy Formula to Find Your Brand Niche.
Do you have a list of successful projects? Share them on social media. When you’re just starting, it might not amount to much. But in the future, it will come in handy. It’s always a good thing to look back and reflect on your accomplishments.
Building a personal brand is a continuous journey that will evolve over time. Keep creating and sharing content consistently, and offer valuable and relevant information to your audience – you will gradually – but surely – build a solid personal brand.
Find common ground
When engaging with potential clients on social media, find common ground. What do you have in common? What can you bond over? This will make it more likely that they’ll want to work with you.
You could also host a contest on social media. Offer giveaways and prizes to people who engage with you, share a post, or keep an eye out for what other things you can do to make the competition appealing to your audience. Everyone loves the chance to win!
Consider taking part in their hashtag system on Twitter. When you use hashtags, if someone else is using the same hashtag, that tweet will appear on their feed too.
Tweet something a few times a day, then kick back and watch the wholesome tasty tweets appear in your Timeline!
Treat analytics like a buffet feast – take whatever you like and can. Note down and study the posts that are performing well and generating the most engagement. This will help you create better content in the future and attract more clients.
Keep in touch with your clients and offer them support even after they’ve purchased something from you. This will create a sense of value and respect between them and you, ultimately strengthening your relationship with them.
Keep Building Your Profile
Your social profiles are your resume. It should be continuously updated with your latest skills and experience. Keep it looking fresh, and ensure it represents you in the best way possible.
Consider it your online portfolio. Use it to boost your social media following and showcase your work. It should reflect your brand. Keep it professional, and make sure your content is relevant to your field.
Pick Your Style and Stick to It
When posting on social media, it’s essential to have a consistent style. This could be anything from the way you write your posts to the types of images you use. Pick a style and stick to it – people can easily recognize your content that way.
It would help if you tried to use the same colors and fonts whenever possible. This isn’t necessary, but it will help your content stand out if you use the same colors in your company’s logo or other branding materials.
Publishing, such as blogs, should be a regular part of your marketing strategy. You don’t have to post daily, but try to post at least three times per week. Frequently posting keeps you relevant in the picture; your clients can see your content and visit your website.
You can use online tools to create outstanding images for your social media posts. For example, you can use Canva to create images with your company’s logo. If you’re using Facebook or Instagram, you can also use the built-in filters to make your photos look better.
Even on Social Media, Tone is Important
Your tone can make or break the relationship between you and your audience. After all, if you’re too sarcastic or try to be funny without succeeding, your audience won’t appreciate it.
Make sure you know your audience (your followers are your target audience) and what tone of voice they’re accustomed to from you before you start your social media journey.
Keep the content on social media consistent with the tone of voice you use on your website!
Strike a Balance
Strike a balance between providing real value to your audience and promoting your business. If all you do is a post about your business, people will tune you out. But if you only provide valuable content without promoting your business, you won’t generate any leads. Find a nice spot – a happy medium – and stick to it.
Use images wisely because they’re worth a thousand words. It would help if you had an idea that accompanies your posts to increase your followers and help them understand your message. Use quality pictures that inspire your followers.
When publishing something, link to it from your Facebook page. If your site has a blog with posts, make sure that new posts are automatically announced on Facebook. You may also link your Facebook page to your Twitter account, so your tweets show up there.
You may use Twitter’s advanced search for more social media marketing options. This feature of Twitter helps you filter your tweets to get the most out of them. Twitter’s advanced search can help you locate the perfect audience and eliminate ineffective tweets.
As previously mentioned, Twitter is a great way to keep in contact with current customers and find new ones. It would help if you simply put in a bit of time and effort, and you will be well on your way to success with Twitter. Slow and steady wins the social networking race!
Timing is Everything
Timing is crucial when you’re promoting your business on social media. You must post during the time slots when your target audience is most active. Otherwise, your content will get lost in the noise.
Social Media Marketing Industry Report says that each social media platform’s peak times and days depend on several factors, including your location and target audience. The peak times and days for each social media platform depend on several factors, including your location and target audience.
The best thing you can do is to post during peak hours by finding the best time to post on social media, including Twitter, Facebook, Instagram, and LinkedIn. For example, if you find that your target audience is most active on Facebook at lunchtime, this is when you should time your posts.
Studies have shown that tweets sent during the working week between 3 p.m. and 5 p.m. receive the most likes. Twitter analytics shows you when your audience is online, and you can tweet throughout the day if you have the time. A Buffer study suggested that there are also times outside of the peak ones you should send out your tweets.
Moreover, consider the time zones when you’re thinking about the best time to post on social media. It doesn’t appear very easy, but to put it simply, if you’re trying to square your Facebook posts with your audience’s lunchtime, you’ll need to factor in the time differences in their locations.
As you can see, social media is a powerful tool that you can use to generate more leads. By combining content and engagement, you’ll be able to generate more leads and turn them into clients. Keep your social media presence strong and active, and continue providing valuable content that your target audience will appreciate. Soon enough, you’ll be able to attract new clients and grow your business.