Are you looking to build a successful marketing campaign, but not sure where to start? In this blog post, we’ll be sharing some sneaky ways to get your campaign off the ground and help you reach your target audience.
But before we dive into the tips, it’s important to understand what makes a successful marketing campaign. A successful campaign is one that is able to reach the right people, with the right message, at the right time. It’s also important to have a clear call-to-action (CTA) that encourages your target audience to take the desired action.
Now that you know what to aim for, let’s take a look at some sneaky and wildly effective ways to build a successful marketing campaign:
Brilliant But Sneaky Ideas to Market and Advertise
There’s no shortage of marketing tips out there. But with all that information, it’s hard to know where to start. And once you do start, it’s easy to get overwhelmed and give up.
That’s why we’ve compiled this list of sneaky, underrated, but brilliant ways to build a successful marketing campaign. These ideas are all easy to implement, and they’ll help you reach your target audience without breaking the bank.
Publish Content on LinkedIn
LinkedIn is a powerful platform with over 610 million users, and the platform is 270% more effective than all the other competitors. But it’s often overlooked as a marketing tool because it’s seen as a business networking site.
But LinkedIn can be an incredibly effective way to reach your target audience. And the best part is, it’s free to use!
To get started, create a company page and start publishing articles, infographics, and other types of content that will be of interest to your target audience. LinkedIn Pulse can get your content in front of a large number of people.
Repurpose Your Content
Can’t create new content on a regular basis? No problem! You can repurpose your old content and give it new life.
For example, if you have a blog post that did well, turn it into an infographic or a SlideShare presentation. Or if you have a video that’s getting some traction, transcribe it and turn it into a blog post.
There are endless possibilities in terms of repurposing content. So get creative and find ways to make your old content work harder for you.
Reward Your Customers
One fantastic way to encourage customer loyalty is to offer rewards for customers who buy from you or refer others to your business.
You can offer discounts, free shipping, or other perks. Or you can create a loyalty program where customers can earn points that can be redeemed for prizes.
Send Cold Emails
Cold emailing still works as an effective way to reach new prospects. But it can also be a bit intimidating.
To make cold emailing more effective, start by doing your research. Find out more about your prospect and their business. Then, personalize your email and make sure it’s relevant to their needs.
And finally, don’t be afraid to follow up. A single email is unlikely to get a response, but a series of emails will increase your chances of getting noticed.
Speak at an Event
Events let you reach new people and build your visibility. And one of the best ways to get involved in events is to speak at them.
Of course, it can be scary to get up in front of a crowd and give a speech. But there are endless resources to help you prepare, and the rewards can be great.
You reach a new audience and also build your credibility and thought leadership.
Start an Email Newsletter
Email newsletters keeps you in touch with your customers and prospects. And they’re easy to set up!
There are some rules to remember when starting an email newsletter. First, make sure you have something interesting to say. No one wants to open and read a dull, boring newsletter email. Second, keep it short and sweet. Most people are busy and can’t make time to read a lot.
And finally, make it easy to unsubscribe. Your audience shouldn’t be stuck on an email list they don’t want to be on. So make it easy for people to opt out if they want to.
Start Blogging
Blogging attracts new visitors to your website. And it doesn’t have to be time-intensive or expensive.
All you need is a platform (like Blogger or WordPress), a some topics to write about, and a strong will to share your ideas with the world.
Try “Free” Paid Advertising
One way to get around the cost of paid ads is to try ad swaps. Find another business in your industry with a similar target audience and see if they’re interested in swapping ads. This way, you can reach a new audience without spending a dime.
Platforms like Google Ads, Microsoft Ads and Facebook Ads also offer free credits.
Volunteer
You probably want to give back to your community, but volunterring can also be a great marketing opportunity.
When you volunteer, you’re likely to meet new people who could become customers or clients. And you’ll also get the chance to share your business with them.
Wear Branded Stuff!
Wearing company-branded clothing gets you free advertising. And it’s a low-cost way to get your brand in front of new people.
So don’t be afraid to rock that company t-shirt or put a stickers on your car. You never know who you’ll meet or where you’ll end up.
Here’s an interesting read on creating a compelling brand. We hope you found these tips helpful! Implement a few of these ideas and you’re sure to see a boost in your marketing efforts.
Hold a Contest or Giveaway
Get people talking about your brand by holding a contest or giveaway. Contests generate buzz and get people interested in your product or service.
To hold a successful contest, you need to make sure that the prize is something that people will actually want. It should be something that is valuable to your target market.
You also need to make sure that the rules of the contest are clear and easy to follow. The last thing you need is for people to get frustrated and give up.
Hold a Workshop or Webinar
If you can share any information with your target market, consider holding a workshop or webinar. This effectively shows your expertise and build trust with your audience.
People are more likely to do business with someone that they know, like, and trust. By holding a workshop or webinar, you can show people that you are an expert in your field and that you are someone that they can trust.
Host Twitter Chats or Participate
Twitter chats allows you to get involved in the conversation and connect with other people in your industry. It’s also a chance for you to promote your brand.
To find relevant Twitter chats, you can use Twitter search or a tool like ChatSalad. Once you find a chat that you want to participate in, simply follow the hashtag and join in the conversation.
Join the Conversation
You need to be involved in the conversation to be successful with marketing. This means that you need to be active on social media and in other online communities where your target market hangs out.
By joining the conversation, you will be able to build relationships and connect with potential customers.
Keep Your Website Updated
Your website is your marketing tool, an indespensible one in fact. It should be up-to-date and accurate.
If you can’t update your website yourself, you can hire someone to do it for you. Just make sure that you keep your website updated on a regular basis.
Leave Reviews or Give Testimonials
If you’ve had good experiences with a product or service, consider leaving a review or giving a testimonial. This can help others make informed decisions and it can also help to promote your brand.
Podcast Guest Appearances
If you can get booked as a guest on a popular podcast, you will reach a whole new group of people.
If you can’t be a guest on a podcast, you can always start your own. You can build an audience and establish yourself as an expert in your industry.
Your Email Signature
Your email signature is an often undermined promotion opportunity for your brand. Every time you send an email, you have the opportunity to promote your business.
Your email signature ideally includes your name, title, and contact information. You can even add a quick link to your website or blog. Here’s some more on creating links to boost your domain authority.
Meet the Press
If you want to get some good press for your business, you need to be proactive. You can’t sit back waiting for the press to come to you.
You need to reach out to reporters and pitch them story ideas. You can also offer to be a source for stories that they are working on.
Offer to Guest Blog
It’s an old but still a relevant way to get exposure for your brand – guest blogging on popular blogs in your industry. You’ll reach a new audience and get your name out there.
When you guest blog, make sure that you include a link back to your website or blog. This will help to drive traffic back to your site.
Open Up Your Office
If you have a physical location, you can use it to your advantage. You can open up your office for events or meetups. This helps you network, meet new people and promote your business.
Optimize for SEO
If you want people to ever find your website, you need to make sure that it is optimized for search engines. This means that you need to use keywords throughout your site.
You also need to make your website easy to navigate. This will help to improve your search engine ranking and make it easier for people to find your site. If you can’t do SEO yourself, work with a professional agency to help you position your company out there.
Post on Reddit
Reddit is a busy platform, so you can tap in and use it to your advantage anytime you want. If you can get involved in the conversation and get your name out there, you will have a consistent stream of traffic coming in.
Use Social Media Platforms to Your Advantage
Not only can you target specific demographics, interests and even behaviors on social media, but you can also see the performance of your ads in real-time. This allows you to make necessary adjustments to ensure that your ads are as effective as possible.
Partner Up with Influencers
Influencers boast a massive following on social media and can be a great asset to your advertising campaign. When partnering, just make sure that their values align with your brand and that they have a genuine interest in your company. This way, you can be sure that their endorsement will be well-received by their followers.
Get Creative with Your Ad Placements
Don’t be afraid to go overboard and think outside the box when it comes to ad placements. Traditional ad placements such as banner ads or print ads can be effective, but you may also want to consider other placements such as native advertising, video advertising or even audio advertising. It can be expensive for some industries, so try to juice it as much as you can.
A/B Test Your Ads
A/B testing can compare the performance of two different ads and see which one is more effective. When A/B testing your ads, be sure to test different elements such as the headline, copy, images or even the call-to-action.
Use Negative Keywords
Negative keywords allow you to ensure that your ads are only being shown to relevant people. By adding negative keywords to your ad campaigns, you can prevent your ads from being shown to people who are not interested in your product or service.
Retarget Your Ads
Monitoring and tracking your ads for retargeting lets you stay top-of-mind with your target audience. By retargeting your ads to your website visitors, you can remind them of your product or service and encourage them to take action.
Create a Sense of Urgency
Creating urgency can encourage people to take action. Whether you’re running a sale or offering a limited-time discount, be sure to include a sense of urgency in your ads to encourage people to take advantage of your offer.
Offer a Free Trial
Free trials give people a taste of what your product or service has to offer. By offering a free trial, you can increase the likelihood of converting a lead into a paying customer.
Use Attractive Visuals
Attractive visuals can catch people’s attention and make your ad stand out. When choosing visuals for your ad, be sure to use high-quality images or videos that are relevant to your product or service.
Answer questions on Quora
Quora is a popular question-and-answer website. If you can position yourself as your industry expert, you can attract a lot of attention to your business by answering questions on Quora.
Ask for Referrals
One of the best ways to get new customers is to ask your existing customers for referrals. If you have a customer base that is satisfied, they should be happy to refer you to their friends and family.
Get Reviews – Or Ask
Reviews attract new customers, so ask your existing customers for reviews whenever you get a chance. Positive reviews can be a fantastic marketing tool, especially if you can get them posted on popular review sites like Yelp and Google.
Claim Any Existing Listings or Profiles
If you haven’t already, be sure to claim any existing listings or profiles for your business. This includes directories, review sites, and social media platforms.
Collaborate With a Nonprofit or Another Business
Collaborating with another business or nonprofit can get exposure for your business. You can collaborate on events, marketing campaigns, or even product development.
Comment on Blogs and Articles
You’ll get some exposure for your business by commenting on blogs and articles. This can help you build relationships with influencers in your industry and get your name out there.
Create Brochures, Flyers, or Postcards
Brochures, flyers, and postcards are all great marketing tools. They can be used to promote special offers, events, or just to raise awareness for your business.
Use Infographics
Infographics can share and communicate complex information in a visually appealing way. If you can create an infographic that is relevant to your industry, you can attract a lot of attention to your business.
Develop Your Social Media Presence
Social media is a powerful marketing tool. If you haven’t already, be sure to develop a strong social media presence for your business. It gets you in front of a wider audience and build relationships with potential customers.
Enter Your Business for Awards
Entering your business for awards is an excellent way to recognition, and consequently exposure. There are many awards programs that you can enter, so be sure to find one that is relevant to your industry.
Find Opportunities to Get Listed
In addition to directories and review sites, there are many other opportunities to get your business listed. This includes local business lists, industry association lists, and even online directories.
Get a Google My Business
One way to give your business an online presence is to have a listing on Google My Business (GMB). GMB allows businesses to manage their online information on Google for free.
Setting up a GMB listing is simple and only takes a few minutes. Once you create a listing, you can control how your business appears on Google Search and Maps. You can also use your listing to interact with customers by responding to reviews and messages.
If you don’t have a Google My Business listing, you’re missing out on a valuable opportunity to promote your business online.
Guerrilla Marketing
Guerrilla marketing uses unconventional methods to promote a product or service. This can include things like street performances, impromptu events, and even graffiti.
Join a Business Association
Business associations give you a chance to network with other business owners and gain exposure for your business. There are many different types of business associations, so be sure to find one that is relevant to your industry.
If you want to learn more, here’s an interesting post on how you can upscale your digital marketing.
Bottomline
Not all marketing strategies are created equal. Some marketing campaigns are more likely to succeed than others, and there are a lot of different ways to skin a cat. We’ve shared some sneaky, often overlooked, but brilliant ways to build a successful marketing campaign. There are endless possibilities in marketing. The sky is the limit. So get out there – now it’s time to start promoting your business and see what works for you!
