Sales teams continually look for new leads and ways to connect with potential customers. LinkedIn Sales Navigator is a tool that can help sales reps connect with new leads and engage in targeted selling. LinkedIn Sales Navigator has been updated with new features that make it even more useful for sales reps.

LinkedIn boasts over 830 million users in over 200 countries and regions. The site is a key platform for business networking, job seeking, and business-to-business (B2B) marketing. It’s also an excellent resource for enterprises. 

Sales Navigator has been around for a few years, but LinkedIn made significant changes to the service. In this article, we will discuss the latest features of LinkedIn Sales Navigator.

What is LinkedIn Sales Navigator?

Sales Navigator is LinkedIn’s solution for sales professionals who want to target, connect with, and grow their sales pipeline. With Sales Navigator, you can easily find the decision-makers at your dream clients, get introductions to the right people, and stay up-to-date on what’s happening with your accounts and contacts. Plus, it has a ton of features that make it an indispensable tool for sales professionals, including:

  • Lead Builder: Quickly and easily find the decision-makers at your dream clients
  • Advanced search filters: Target your searches by job title, seniority, geography, industry, and more
  • Sales Insights: See what’s happening with your accounts and contacts, including updates on key decision-makers
  • Introduction requests: Get introduced to the right people at your dream clients
  • In-depth profiles: Get the complete picture on your contacts, including their job history, education, and group memberships

Why You Should Use LinkedIn Sales Navigator

Sales Navigator is the sales-focused version of LinkedIn. It allows users to target their searches for potential customers and provides sales-specific features, such as the ability to see who’s viewed your profile and whom you have in common with potential customers.

LinkedIn Sales Navigator is a tool you should use if you’re in sales or looking to get into sales. Here’s why:

1. It makes it easy to find potential customers.

If you know the kind of companies or organizations you want to target, you can quickly use LinkedIn Sales Navigator to find the right people at those companies. Just enter some relevant keywords, and Sales Navigator will do the rest.

2. Provides valuable intelligence on potential customers.

When you find a potential customer, Sales Navigator will show you information that can be helpful in your sales process, such as how many employees they have, their revenue, and even recent news articles about them.

3. It helps you keep track of your potential customers.

If you’re working on a long sales cycle, it’s essential to keep track of your potential customers and make sure you stay in touch. LinkedIn Sales Navigator makes this easy with its lead-tracking features. You can see when a lead last viewed your profile and even set up reminders to contact them.

4. Stay up-to-date on your industry.

On top of helping you find and track potential customers, this tool can also be a valuable resource for staying up-to-date on your industry. By following the right people and companies, you can quickly see what’s new and trending.

The Latest Features on LinkedIn Sales Navigator

If your business heavily relies on sales through marketing, Sales Navigator’s newest features should be on your watchlist. It makes it easy to find potential customers, provides valuable intelligence on them, and helps you keep track of your leads.

Bookmarked Alerts

By bookmarking an alert, you can return to it later and quickly see any new updates.

Alerts can be handy for keeping track of leads, customers, or even competitors. For example, you could set up an alert for a particular lead and be notified whenever that person changes jobs. Or, you could bookmark an alert for a competitor and be notified of any new funding they receive.

The possibilities are endless, and the ability to quickly see any new updates can be a game-changer for sales professionals. If you’re not already using Sales Navigator, bookmarking alerts is a great reason to start.

All Alerts Feed in Sales Navigator

To stay on top of being a sales professional, you need to be connected to your network. And what better way to do that than to have all of your alerts feed right to your LinkedIn Sales Navigator account? Here’s how it works:

Every time someone in your network updates their profile, posts something new or changes their contact info, you’ll get an alert. That way, you can always be the first to reach out and connect.

LinkedIn Sales Navigator is constantly working to keep you up-to-date on the latest changes in your network, so you can focus on selling, not searching.

Priority Accounts

Priority Accounts is a feature on LinkedIn Sales Navigator that allows you to prioritize the accounts that are most important to you. By adding accounts to your Priority Accounts list, you are ensuring that you will see updates from those accounts first in your feed and that you will be able to connect with the decision-makers at those companies.

To add an account to your Priority Accounts list, go to the account page on LinkedIn Sales Navigator and click on the “Add to Priority Accounts” button. Once you’ve added an account to your Priority Accounts list, you can easily remove it by going to the “Manage Priority Accounts” page and clicking on the “Remove” button next to the account you want to remove.

You can add up to 5,000 accounts to your Priority Accounts list if you have a subscription. You can add up to 10,000 accounts if you have a Team subscription. Similarly, if you have an Enterprise subscription, there is no limit to the number of accounts you can add to your Priority Accounts list.

The benefits of adding accounts to your Priority Accounts list are numerous. By ensuring that you see updates from your Priority Accounts first in your feed, you can quickly identify new opportunities and connect with the decision-makers at those companies.

Additionally, the “Add to Priority Accounts” button makes it easy to keep track of the accounts that are most important to you. Priority Accounts are a great feature to generate more leads and close more deals.

Account Map

As LinkedIn’s premium sales application, Sales Navigator gives sales reps valuable insight into their target accounts and contacts. Sales Navigator also makes it easy to find and connect with the right people at those accounts.

One of the most valuable features of Sales Navigator is the account mapping tool. This tool allows sales reps to see the relationships between people at their target accounts. In other words, it shows sales reps who know who is at their target accounts.

Here’s how to account mapping works in LinkedIn Sales Navigator:

  1. Sales reps start by creating a list of their target accounts.
  2. Sales Navigator uses LinkedIn’s powerful search algorithms to find 2nd and 3rd-degree connections at those accounts.
  3. The account mapping tool displays those connections in an easy-to-understand graph.
  4. Sales reps can use the account map to find the best way to connect with their target account.

The account mapping tool is an excellent way for sales reps to find the right contacts at their target accounts quickly. It’s a valuable feature for prospecting and building relationships.

New Search Experience and Filters

The most significant change is the new search interface, which makes it easier to find the right contacts and companies to target.

In addition to the new search interface, Sales Navigator offers several new filters that salespeople can use to find the best leads. For example, a new “Company Size” filter lets salespeople target companies with a specific number of employees.

LinkedIn also added a “Geography” filter to Sales Navigator, perfect for salespeople who want to target prospects in a specific region.

Moreover, LinkedIn has also made it easier for salespeople to save their search results and create customized leads lists. These lists can be shared with team members, making it easier for sales teams to collaborate on prospecting efforts.

If you haven’t used the tool lately, Sales Navigator is worth checking out. The new search interface and filters make it easier than ever to find the best leads, and the ability to share lists with team members is a valuable collaboration tool.

Lead Filters on Sales Navigator

Lead filters on LinkedIn Sales Navigator help salespeople find the best leads for their products or services. Salespeople can use lead filters to target their outreach, connect with the right leads, and close more deals.

Lead filters work by allowing salespeople to specify the criteria that are most important to them. For example, a salesperson might want to target leads who work in a particular industry, have a specific job title, or are located in a specific country. By using lead filters, salespeople can ensure that they are only connecting with leads that are a suitable match for their services or products.

Lead filters are a valuable tool for businesses that want to increase their close rate and grow their business. Your sales teams can save time using lead filters by only reaching out to the most qualified leads. In addition, lead filters can help them build relationships with the right leads and close more deals.

Account Filters on Sales Navigator

There are three ways to search for accounts on Sales Navigator: by account name, by contact name, or by lead status.

LinkedIn will show you a list of matching companies when you search by account name. You can then click on an account to view its profile or use the filters to narrow your search.

The filters available will depend on the type of account you’re searching for. For example, you can filter by industry, size, location, and more when searching for technology companies.

Once you’ve found the perfect accounts, you can save them as leads so you can easily find them again later. You can also put personalized notes next to each lead, so you always have the latest information.

Account filters are an essential part of Sales Navigator, and they can help you find the best leads for your business. With some practice, you’ll be an expert in no time!

Final Thoughts

We’ll leave you with one final thought: always remember to stay connected with your network. After all, your connections are your most valuable asset on LinkedIn.

Sales Navigator is LinkedIn’s lead generation tool that allows users to find, connect, and engage with target accounts and prospects. The platform has been a big help for salespeople who use it to find and connect with potential customers on LinkedIn. The latest features on Sales Navigator make it even more powerful and helpful for sales reps. 

We hope you’ll take full advantage of LinkedIn Sales Navigator to help close more deals and grow your business.