RESTORATION BUILDERS ONLINE

We’ve turned the old-school roofing model on its head and created a seamless and efficient digital experience that continues to intrigue homeowners who are uninterested in the traditional contractor experience. With their infrastructure of teams nationwide; including project managers, skilled roofing technicians, equipment, and trucks to provide the nation’s most professional and consistent exterior contracting service, they can now offer a seamless experience for customers using new state-of-the-art technology.

Restoration Builders is an Atlanta-based company with a big idea: to become the largest exterior repair and replacement company in the USA by purchasing 15 companies by 2019. Now they’ve chosen a digital marketing agency with a proven track record in launching brands that can ensure they’re maximizing their exposure and digital brand awareness, as well as utilize their connections and media/press relations expertise to create powerful relationships with local, regional, and national press.

 THE CHALLENGES

• The newly formed company required staff and training
• Training needed to be developed and implemented
• Company platform infrastructure required development and implementation
• Digital assets required development and implementation
• SEO & SEM development, documentation, and implementation
• Branding & marketing required development, documentation, and implementation
• Paid and organic advertising development and implementation required

   

THE SOLUTION

• Market Research Study
• Implemented a streamlined company Infrastructure, including personnel, office locations, software programs, policies, and procedures
• Built a user-friendly website; developed a customer-facing visualizer tool, finance options, on-demand appointment setting, location-based SEO for nationwide coverage and digital exposure
• Paid and Organic lead generation nationwide
• Social Media Platforms, development, and ongoing execution of campaigns
• Create Brand Development and Documentation
• Create Branded Materials and Sales Documents
• Build media for marketing nationwide that meet the needs of several platforms

THE OUTCOME

•  Infrastructure and personnel that are fully functional and thriving within 60 days
• Website creation accomplished in 45 days, ongoing website improvements
• Organic and Paid Advertising set up and thriving within 7 days and ongoing as they expand their state service locations
• Paid and Organic traffic to the website rapidly increased to 1000’s daily of new site visitors
• Digital Social branding and lead generation assets created and implemented for social sites and google my business accounts
• Brand Guideline and Sales Documents are vast and used widely within the organization

Restoration Builders is an Atlanta-based company with a big idea: to become the largest exterior repair and replacement company in the USA by purchasing 15 companies by 2019. Now they’ve chosen a digital marketing agency with a proven track record in launching brands that can ensure they’re maximizing their exposure and digital brand awareness, as well as utilize their connections and media/press relations expertise to create powerful relationships with local, regional, and national press.