ROOFING SCHOOL OF ILLINOIS

Roofing School of Illinois offers classroom instruction to students seeking a career in the roofing construction industry. The class simplifies a 4,000-page textbook into easily understood concepts that translate into a confident ability to complete jobs. Students range from seasoned professionals with years of construction and roofing experience to students who never experienced the building environment. The team is dedicated to creating a fun and effective educational environment.

Roofing School of Illinois helps students get their license and helps them grow their businesses to a higher level.

And restoration Builders is an Atlanta-based company with a big idea: to become the largest exterior repair and replacement company in the USA by purchasing 15 companies by 2019. Now they’ve chosen a digital marketing agency with a proven track record in launching brands that can ensure they’re maximizing their exposure and digital brand awareness and utilize their connections and media/press relations expertise to create powerful relationships with local and regional, and national press.

THE CHALLENGES

• Outdated website, difficult to navigate and find information
• Potential students needed online registration and payment options
• Branding and materials needed updating and re-design
• Course materials branding needed to be updated
• Content needed to be re-created with keywords to enhance digital marketing
• Required online advertising to be re-vamped to compete in a higher saturation market

THE SOLUTION

• Visually appealing website designed to attract a broader demographic of students
• Optimized content to prepare for expansion into additional territories
• Integrated payment and registration systems for easy tracking through an internal CRM system
• Enhanced SEO to ensure potential students can easily find the website
• Improved SEM to position business for expansion, both in curriculum and additional markets
• Updated PPC Campaigns to drive online traffic
• Restructured google and social media profiles and content

THE OUTCOME

Roofing School of Illinois is one of the highest-rated roofing schools in the country. Student sign-up is rising, and many new members sign up and schedule their classes online. More than 1,900 students have successfully completed the Roofing License Exam Prep class. The instructors boast passing ratios over 90%, and the business maintains a 5-Star Google Rating. Market Tactics continues to develop additional business opportunities with Roofing School of Illinois while building its online reputation and presence.