by Janet Carnell Lorenz | Aug 29, 2022 | Branding
Whether you’re a seasoned designer or just starting out, understanding and utilizing good design principles is essential to creating successful visuals. To create an effective display ad, designers need to consider composition, color, typography, and more – all while... 
by Janet Carnell Lorenz | Aug 21, 2022 | Branding
Starting a new brand seems easy, but many struggle with the most basic step in brand development – finding your brand niche. If you’re also out there testing the waters and can’t find that sweet spot in the market, don’t worry – you’re not... 
by Janet Carnell Lorenz | Jul 11, 2022 | Branding
As a business owner, you may be wondering if there are ways to optimize your Pay-Per-Click (PPC) campaign for maximum Return on Investment (ROI). A simple answer is yes, there are! If you’re running a PPC campaign and not seeing the results you want, then it’s time to... 
by Janet Carnell Lorenz | Jun 3, 2022 | Branding
In today’s ever-changing business landscape, more and more companies are rebranding to stay relevant and attract new customers. Are you thinking about rebranding your business? If so, you’re not alone. In fact, rebranding can be a game-changer for your business. When... 
by Janet Carnell Lorenz | Apr 2, 2022 | Branding
Are you set to take off with a compelling brand that will help you stand out in the marketplace and attract your ideal customers? If so, you’ll want to read on for some helpful tips. A convincing brand identity is essential for any business, big or small. Your...